Marketing for heating companies that run more than one branch

The problem that starts with branch number two

The second location doubles the marketing workload, but it more than doubles the ways marketing can quietly go wrong. Most owners notice the symptoms long before they name the cause.

Here is what we see most often in multi-branch heating companies:

• One phone number for everything. Every ad and every listing rings head office, which then transfers calls. Some get dropped, and none are credited to the branch that earned them.
• Duplicate or orphaned Google Business Profiles. A manager created one for the new branch, a former agency made another, and the original still shows the old hours.
• A website that only describes the first city. The newer branch has a single thin page, so it never ranks.
• Budgets set at company level. Ad spend is one line in the head-office ledger, so a branch that loses money on marketing looks fine.
• Different branches, different brands. Each manager orders their own truck wraps, flyers and ad copy.

None of these needs a bigger budget to fix. They need a standard, and someone who holds every branch to it. That is the work, and the services overview explains each piece.

Five pieces of multi-location marketing

We break the work into five services. Most companies need all five eventually, but rarely in the same month.

1. Marketing standards across branches: the brand rules, offer rules and approval steps every location follows.
2. Location pages and branch profiles: one strong page and one compliant Google Business Profile per real branch.
3. Call routing and reporting by location: tracked numbers and routing rules, so each call reaches the right team and is counted once.
4. Branch P&L marketing budgets: spend set and judged against each branch's own gross profit.
5. Opening or acquiring a branch: a launch plan for a new territory, or a careful handover when you buy a competitor.

A worked example: why company-level numbers hide a losing branch

Branch-level reporting usually changes at least one decision in the first quarter. Here is a simple case you can check with a calculator.

Say a heating company has two branches and spends $12,000 a month on marketing, split evenly. Branch A books 60 jobs a month at an average gross profit of $900, so it earns $54,000 of gross profit on $6,000 of marketing, a ratio of 9 to 1. Branch B books 14 jobs at the same $900, so $12,600 on $6,000, a ratio of about 2 to 1.

At company level the picture looks healthy: 74 jobs, $66,600 of gross profit, $12,000 spent. Split by branch, Branch B is clearly underperforming. The cause might be the market, but in our experience it is more often something fixable: a missing Google profile, calls routed to Branch A's dispatcher, or a website with nothing about Branch B's city. You cannot find the cause until the numbers are split. The branch budget guide works through this in detail.

Proof from our HVAC work

Our published results come from Canadian heating and HVAC companies, and several are directly about running more than one brand or territory. GasBoilers.ca, a separate gas-boiler division we built for CANRO Heat, now reaches 26+ BC communities and carries 5.0★ from 76+ Google reviews. CanroHeat.ca recorded 250% lead growth. BoilerPart.ca runs 2,000+ programmatic pages and grew organic traffic 180%, which shows what a disciplined page system can do across many places.

These figures are specific to those clients, and your branches will have their own starting points. The results page explains what each case shows and which parts carry over to a multi-branch company.

Across Canada, one province at a time

We work with heating companies in all 10 provinces and 3 territories, and many of our clients cross a provincial border when they grow. That matters, because each province has its own technical safety regulator, workers' compensation board, business registry and energy programs. A branch in Quebec also brings French-language advertising rules. The areas page links to a page for each region, with the regulators to know and the programs that affect demand, as of October 2026.

Who you work with

HeatingConsultants.ca is part of the Sedighi.ca and SAZ.ca group, a Canadian company headquartered in Vancouver, BC. The work is led by Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing, starting in 2007, and has built 150+ live HVAC websites. You deal with Ali, not a rotating account team. Our parent, HVAC.Agency, delivers the marketing plans when a client wants us to run the work as well as advise on it. More about Ali and how we work is on the about page.

We are a marketing and business consulting service. We are not a heating contractor, and we never install, repair or service equipment. We will never compete with your branches for a job.

Start with one honest conversation

The fastest way to see whether we can help is a short conversation about your branches. Tell us how many locations you run, where they are and what bothers you most about how marketing works between them. We usually reply within one business day. The contact page explains what to include, and pricing sets out the published plans.